Redefining School Spirit

Because supporting your team shouldn't mean compromising the planet. Sustainable pieces for the modern Texas woman.

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✓ When it's gone, it's gone
✓ Limits on Polyester
✓ Made with Texas in Mind
✓ Capsule NOT Clutter
✓ Low Stock

Limited & Curated Drops

Made in the USA, with a focus on eco and romantic styling, and limited polyester content.

Higher quality clothes for your weekends.

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2,500+ Texas Women Trust Us
4.9★ Average Rating
92% Would Recommend

It's Time to Evolve

We love our teams. We live for game day. But somewhere along the way, school spirit became synonymous with cheap polyester that falls apart after three washes.

We're here to change that. Tailgate Theory is about celebrating Texas traditions with pieces that last—crafted from organic cotton, designed in Austin, and built to become wardrobe staples you'll reach for long after graduation.

This is school spirit, reimagined.

Sustainable fashion detail
Organic Cotton Details
 Game day style
Game Day, Elevated
 Austin design studio
Built in Austin, Texas

See Our Process

Every piece is crafted with intention for reuse and mix-n-match styles.

Quality comparison

Say Goodbye to Fast Fashion

That $15 jersey? It's made from synthetic polyester in overseas factories with questionable labor practices. It'll pill after one wash, end up in a landfill within months, and contribute to the 92 million tons of textile waste created annually.

Your school spirit deserves better. Your skin deserves better.

Learn Our Story

The Fast Fashion Truth

The fashion industry is the second-largest polluter in the world. Every year, billions of pounds of game day gear end up in landfills. It's time for a revolution—one capsule wardrobe at a time.

92M
Tons of textile waste yearly
Microplastics Stink
Polyester is a petroleum-based plastic — it sheds microplastics with every wash, and traps oils and smells
Made in USA
Ethical producers from small businesses

How People Feel

★★★★☆
I love the concept and look forward to their spring edition!
Sophia L Verified Verified
★★★★★
The fabric is PERFECT for Texas, and I’ve never received more compliments on an outfit!
Olivia M Verified Verified
★★★★★
I'm tired of polyester and fast fashion where we all look the same. So I'm happy to have found TT!
Emma R Verified Verified
★★★★☆
Loved what I received. Wish they would restock more often. They are always sold out of the stuff I want!
Isabella T Verified Verified
★★★★★
A wardrobe essential! The cut, the style, the fabric—everything screams elevated game day! One day I'll buy a capsule! ;)
Ava K Verified Verified

Shop by Collection

Fall 2025 Collection

Fall 2025

Our newest drop featuring organic trenches and sustainable staples

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Game Day Essentials

Under $50

Affordable pieces that work from parking lot to stadium

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The Classics

Dresses

Dresses and skirts for all the flirts

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Accessories

Accessories

Sustainable and upcylced watches and bags plus hats

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In the wild

Tag us @tailgatetheory to be featured and we will send you a little something :)

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sorotiy girl wearing LV bag
sisters at smu
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Tailgate Outfit
Tailgate Outfit

Our Theory

What if school spirit could look like quiet luxury? We believe you shouldn't have to choose between style, sustainability, and supporting your team.

Every Tailgate Theory piece is designed to transition seamlessly from tailgate to brunch to date night. Capsule, not clutter. Limited drops designed to mix, match, and repeat.

Mustangs Collection

Mustangs

Timeless pieces inspired by SMU's refined elegance and Dallas sophistication.

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Longhorns Collection

Longhorns

Bold yet elevated essentials capturing the spirit of Texas tradition and modern Austin cool.

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Collies Collection

Collies

Classic with an edge, inspired by Texas A&M's storied heritage and timeless Aggie pride.

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    30-days to return tagged items

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Coming Soon...The Showgirl Collection

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